WOW Sonoma County is proud to share the first in a series of profiles and reviews. In this space, we’ll feature some of the most hardworking women in the region, along with their finely crafted wines. Award-winning writers will help forge this exploration. Join us!
What does it take to make a new business successful? This question burns in any entrepreneur’s mind as she maps out a business plan and powers forth. While seasoned executives inevitably have insight to share, some of the most powerful answers can arise from those who are just setting out on their way. Jennifer Reichardt is a Petaluma native embarking on her third year as principal of Raft Wines. As the company name subtly implies, her secret to success is: a strong support network.
If Reichardt is bastioned by a little help from her friends, she gives back in equal measure, volunteering regularly in the community. Her latest wine offerings include a skin-contact Viognier from the Sierra Foothills, Syrah from Dry Creek Valley, and Grenache from Lake Mendocino.
Could you talk about the name of your brand, Raft Wines?
The most literal sense of the name is a fun way to refer to a community of waterfowl, like ducks. When you see a group of ducks floating on a pond, it is a “raft” of ducks.
From the earliest I can remember, I knew that I wanted to work in a business where I was making and creating, and that was directly related to my upbringing. Continue reading “Buoyed by Community: Jennifer Reichardt of Raft Wines”